[In english] 3 tips to create successful virtual teams

My article on Digital-me-up.com Do you know what « Nemawashi » means? It’s a Japanese word which defines a first meeting organized to gather support and feedback from the audience before an official meeting. What’s the use? In Japan, people are looking for the consent of all sides (not the majority!). Moreover, executives don’t like to hear new …

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Quel futur pour les apps?

Un article rapide, suite à une présentation inspirante d’Alexandre Jubien. Quel sera le futur mode de consommation majoritaire sur mobile ? Le web mobile et les apps se partagent actuellement le gâteau. On pensait les apps gagnantes, grâce à leur modèle économique éprouvé. On disait le web mobile gagnant, universel et poussé largement par Google. …

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Quand il faut y aller…

 » Ship your best work today «  Seth Godin. Seth Godin, toujours pertinent, mentionne ce moment précis où l’on doit montrer notre travail. Et que l’on recule, pensant que « c’est trop tôt », que « ce n’est pas encore fini ».

[In english] Why Google’s “Micro-moments” is a game-changing concept

My article on ‘Digital Me Up’ blog. During a recent course from our Master, we had the opportunity to talk about innovation with a Google insider, Arnaud de Terline. From a marketing point of view, innovation often leads to new ways to interact with our customers. While Arnaud focused on mobile innovation, he mentioned several …

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[In english] Can innovation make passwords a thing of the past?

Mon article sur le blog Digital Me Up For a long time, passwords haven’t been a problem. We -customers- only had a few passwords to remember, and it was the perfect way to protect our biggest treasures: computer, email account, bank account, etc. Gradually, the number of passwords increased, and we have created so many …

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